If the commissioner finds a licensee engaging in an unfair method of competition or an unfair practice, what order will be issued?

When a commissioner identifies a licensee involved in an unfair method of competition or an unfair practice, the appropriate legal recourse is to issue a cease and desist order. This order is a directive that legally requires the licensee to stop the unfair activity immediately. The purpose of the cease and desist order is to protect consumers and maintain fairness in the market by preventing further illicit behavior.

Unlike other options such as license suspension, warning letters, or monetary fines, the cease and desist order specifically targets the need to halt harmful practices instantly, ensuring that the competitive market remains equitable. It emphasizes the seriousness of the violation and acts as a preventative measure to stop any ongoing harm rather than merely punishing past behavior.