Which practice involves giving something of value to clients to entice them into purchasing insurance?

The correct response highlights the concept of rebating in the insurance industry. Rebating specifically refers to the practice of offering something of value, such as cash or gifts, to potential clients as an incentive to encourage them to purchase insurance coverage. This practice is strictly regulated and often prohibited in many states, including Ohio, because it can lead to unfair competition and a distorted understanding of the insurance product's value.

In summary, rebating aims to influence a client's decision by providing additional value beyond the insurance policy itself, making it a notable practice in discussions around ethical marketing and sales within the insurance sector.